Summer Spreads Finals

Grazia final

 

FINAL FMP

FMP_MS_1.3

FMP_MS_1.1

FMP_MS_1.4

FMP_MS_1.5

Process/final designs

For the front and back cover of the magazine I went with the above image. The above image I think represents the craft fayre well as it shows a variety of different products the visitor could purchase. I have used the font Minion Pro for all the text throughout the entire magazine; the reason I chose this was because it as a clear and easy to read font.

Another example of a DPS that I have created for the magazine, I have gone for quite a simple layout. I did try with just the one image filling three quarters of the page and not having the three images down the side, but this did not work as well and the blank space didn’t suit the style of magazine.

This is the inside page of the magazine. I decided to use a white box which I reduced the opacity on so that the text was visible. I decided to put this on the left side as I think the image on the right works well on its own and has plenty of detail to interest the customer.

This is the final spread I have made for the magazine. I decided to use the image on the left as I think the angle that its taken from is quite interesting and shows perspective.

Magazine Inspiration

I initially thought for my FMP I would produce a brochure, however, looking into the designs of the above I think that some of the same techniques and styles can easily be applied to the magazine that I wish to create.

Photographs…

These are a sample of some of the photos I have taken for the magazine spread that I intend to create. I want to incorporate lots of images into the spreads because I think that would be something that would make people want to attend the event. Also lots of images will entice people to look closer at the spreads because lots of the images taken have little details which need to be looked into to see all the details.

There were so many lovely things to take photographs of at the fair and it meant that I had lots of different photo opportunities. There were so many bright colours and lots of cute and kitsch one off pieces which made for great photos.

 

Magazine Spread Research

Above shows some examples of existing magazine layouts that I think work well. I think the use of white spaces keeps the layout looking cleans and tidy and makes it a lot easier to see the different images and blocks of text. I really like the minimal feel to these spreads and I think it works well with the images used.

Using a simple colour combination and only using black for text in the above spreads works well. The type hierarchy can be clearly seen and some magazines have used a different typeface for the headings in order to make them stand out.

Photography Plan

Before taking the photos for this project I need to consider a few things…

• Location: where am I going to take the pictures for the project?
• Subject: what am I going to take pictures of?
• What do I want to achieve with the photos I have taken?
• lighting and camera settings…

Kent Sales Academy

Kent Sales Academy, a new venture to get young adults aged 19-24 providing experience in order to gain the skills required for a job in sales.

3 main things needed to thrive in sales:

1. Curiosity
2. Tenacity
3. Resilience

The audience for this brief is both perspective course attendees and business wanting to take on an apprentice.

I have been asked to create the following assets:

• logo
• brand identity guide

 

Type Hierarchy

Above is a clear example of typographic hierarchy. A clear headline is on level one with a sub heading on level two, finally, level three showing the main text of the article. Though this example is showing us hierarchy for a newspaper the basic concept applies to all design.

When text is included in design it is important to take time to think logically about what parts need to stand out and what part you want the user to see and be drawn to first. Readability and usability are both enhanced by using a clear typographic hierarchy and structure.

• “Level One: Generally, your level-one typography will be the most important content or information; this should be the most immediately visible typographic element in your design.
• Level Two: Level-two elements usually help organize your design into sections or group related information together. They shouldn’t stand out as much as your level-one type, but should clearly direct viewers to the different parts of the design and help them navigate it easily.
• Level Three: For a text-heavy layout, the level-three typography is generally the meat of the design. This is where the copywriting lives, where you get into the message of your design. It could be long or short — a whole article, a short note, a brief description — but the primary concern for this level is that it’s easy to read, since the font size will likely be somewhat small” (https://designschool.canva.com/blog/typeface-fonts/)

To show type hierarchy on something more visual like a poster there are a few things to take into consideration. By adjusting the font size a hierarchy can be established and complimenting this with maybe another typeface can also make particular information stand out against other pieces.

Spacing also needs to be taken into consideration in order to produce a piece where certain parts stand out against others. Blank space is not something that should be feared as it can really aid the design and also the usability of the document.

Concept Prototype

 

This is the prototype I have created for the World of Tanks game. I have included the Facebook link to show the amount of people who are currently interacting with the social media links for World of Tanks.

I decided that I would use ‘Bebas Neue’ as the typeface for this project, the reason I decided to go with this was because it is clear and easy to read as well as fitting in with the theme of the gaming site. I have chosen the bright orange colour because it is not gender specific and I wanted to avoid cliché colours associated with war; such as khaki green.

I have included the World of Tanks logo on all ‘pages’ of this prototype to show continuity and to also promote the game and in turn make the logo something that becomes recognisable to the users and viewers of the site.